Industrial Distribution
Territory focus + sequencing
We narrowed the territory to 2 personas and rebuilt outbound with 8‑step sequences.
- • Reply rate: 2.1% → 6.2%
- • SQLs per month: 18 → 47
- • Owner: Rhea M., Ops Director
We help traditional B2B businessessell like big tech.
Design and implement a modern, repeatable B2B sales engine.
For traditional companies and SMBs ready to level‑up revenue operations.
Big‑tech playbooks: sharp ICP + messaging, multi‑channel programs, and practical automation.
Shorter cycles, higher win rates, and a process that scales without drama.
Clear KPIs, weekly iteration, and no‑nonsense execution.
From bottleneck to revenue engine.
Shift time from qualification churn to high‑probability closes with clear ICPs, crisp messaging, and a repeatable motion.
- Target precisely, not broadly
- Advance deals weekly, not monthly
- Automate admin; focus on closing
A Proven System to Supercharge Your Sales.
We implement the strategies top tech companies use to unlock massive growth.
Refine Your Target Market
We refine your TAM, ICP, and Buyer Personas so you focus on the right leads.
Messaging That Converts
We craft compelling messaging that resonates with your ideal clients.
Channel Strategy
We identify and optimize the best channels to reach your audience.
Automated Outreach
We deploy automation so you spend more time closing and less time qualifying.
Playbook Snapshot
≥ 80%
ICP Fit Score
≥ 8%
Reply Rate
2–3×
SQL Uplift
≤ 15m
First Response
≥ 3%
Meeting Rate
≥ 3×
Pipeline Coverage
Targets are illustrative; we’ll set exact goals from your metrics.
Results That Speak for Themselves.
With our systematic approach, traditional B2B businesses can expect:
Growth Rate
10x faster business development and sales cycles.
Efficiency
Less time qualifying leads, more time closing high‑value deals.
Scalability
Automation ensures consistent growth without the overhead.
What Launchpad Venture Labs recommends in the first 30 days
ICP Refresh
Tighten your ICP to 2–3 buyer personas and score fit using firmographic + technographic signals.
Sequencing
Ship 2 multichannel sequences (email + LI + phone) with 7–9 steps over 18 days.
Messaging
Test 3 value props with specificity (problem, proof, prompt) and enforce reply‑ready CTAs.
Automation
Auto‑enrich new leads, de‑dupe accounts, and route hot replies to the right owner within 5 minutes.
Case Studies
Three recent projects for traditional B2B teams, anonymized and metric‑driven.
Commercial HVAC Services
Quote speed + routing
Automated lead enrichment and hot‑lead routing cut response times drastically.
- • First response: 19h → 35m
- • Close rate: +14% in one quarter
- • Owner: Omar T., Sales Lead
B2B Packaging Supplier
Messaging + proof points
We replaced generic product copy with cost‑saving proof and timeline guarantees.
- • Meetings booked: 11 → 29 / month
- • Sales cycle: −23% time to close
- • Owner: Nia L., Marketing Manager
Success Stories
Here’s how we’ve helped teams like yours.
“We went from ‘spray and pray’ to a focused engine. Pipeline quality jumped immediately; SQLs up from 42 to 96 in 90 days.”
“Their messaging workshop uncovered two killer angles. Reply rate climbed from 1.8% to 5.4% without adding headcount.”
“Automations now handle the busywork. Reps spend time on demos, not data cleanup. Close rate up 19% in one quarter.”
A Simple, Structured Process.
- Step 1
Assessment
Analyze current sales & BD processes.
- Step 2
Strategy
Tailored GTM and automation plan.
- Step 3
Execution
Implement with ongoing optimization.
- Step 4
Scale
Continuously refine toward 10x growth.
Why Choose Launchpad Venture Labs?
Launchpad Venture Labs brings the expertise and systems of high‑growth tech companies to traditional B2B businesses. Our team has years of experience in GTM strategy, growth automation, and sales optimization. We are passionate about helping your business scale quickly and efficiently.
Focus Areas
- GTM Strategy
- ICP & Persona Design
- Messaging & Positioning
- Outbound & Sequencing
- Automation & Tooling
Meet the Founder
Ijas Abdulla, Founder of Launchpad Venture Labs. Ijas has 15+ years of experience in tech companies building growth engines across go‑to‑market, automation, and sales/marketing for software products. He now applies that expertise to help traditional businesses modernize revenue operations and scale—practically, measurably, and fast.
Frequently Asked Questions
Short, plain‑English answers for traditional B2B teams modernizing sales.
Who is this for?
Traditional B2B companies (services, distribution, manufacturing) that want a modern, repeatable sales engine—without turning into a software company.
What results should we expect?
Faster response times, higher reply and meeting rates, clearer pipeline visibility, and shorter sales cycles—measured weekly with clear KPIs.
How long to see impact?
Most teams see signal in 2–4 weeks (reply rate, meetings) and stronger revenue impact within a quarter as programs compound.
Do you replace our CRM or tools?
No—we work with what you have. We simplify workflows and add light automation to remove friction and follow‑up gaps.
What’s included in the first 30 days?
ICP refresh, two multi‑channel sequences, messaging tests, and core automation (enrichment, de‑dupe, routing).
How do you bill?
Simple monthly engagement with clear goals and checkpoints. No long contracts. We aim for quick, compounding wins.
Can you work with our sales team?
Yes—we collaborate with leadership and reps, create templates, and coach execution so the system sticks.
What do you need from us?
Access to current process, data sources, and realistic constraints. We keep asks light and focused on decisions that move the needle.
Ready to Transform Your Sales?
Let’s talk about how Launchpad Venture Labs can help your business grow faster, smarter, and more efficiently.
Prefer email? Info@launchpadventurelabs.com