GTM stack audit

Find what is leaking, duplicated, broken, and missing in your GTM stack.

A GTM stack audit gives leadership a clear view of which tools, workflows, data issues, and handoff problems are stopping pipeline from compounding.

Direct answer

What is gtm stack audit?

A GTM stack audit reviews your CRM, sales tools, marketing systems, enrichment sources, reporting, automations, lifecycle stages, and team workflows to identify cost waste, data problems, pipeline leakage, and implementation priorities.

Best fit

Where this creates leverage fastest.

Companies paying for too many GTM tools without clear ROI

Teams with CRM data that nobody trusts

Revenue leaders preparing for a new system build or RevOps hire

B2B companies that need to reduce tool cost without losing capability

Outcomes

What should be true after the build.

Tool overlap and cost-reduction opportunities

Data quality issues and CRM architecture gaps

Broken handoffs between marketing, sales, RevOps, and CS

Prioritized 90-day roadmap for fixes and automation

Process

How Launchpad turns the page into infrastructure.

Step 1

Inventory the full GTM stack and annual cost

Step 2

Map data flow from source to CRM to reporting

Step 3

Review automation rules, lifecycle stages, routing, and ownership

Step 4

Deliver a scored roadmap: keep, integrate, replace, automate, or retire

FAQ

Questions buyers ask before this work starts.

What tools are included in a GTM stack audit?

The audit can include CRM, enrichment, outreach, marketing automation, analytics, call recording, reporting, routing, scheduling, no-code automation, and customer success tools.

Will you recommend removing tools?

Yes, where tools are redundant, underused, poorly integrated, or replaceable with simpler custom workflows.

Is this only for companies using HubSpot or Salesforce?

No. The audit works for HubSpot, Salesforce, Pipedrive, Attio, spreadsheets, custom CRMs, or mixed stacks.